Team
Noha Shalaby - Founder & CEO
Dr. Noha Shalaby (RPh, PhD) is a proud compounding pharmacist & entrepreneur. In 2012, Shalaby became the first internationally certified compounding pharmacist in the Middle East by global international bodies. Over the years, Shalaby had attended advanced and extended compounding trainings & courses in key markets like USA, Canada & Australia. These trainings span from simple Non-Sterile to High-Risk Sterile compounding. She went through in-depth trainings in key therapeutic areas that tackle hormonal imbalances in men and women through BHRT and critical therapy areas like peptides & pain management.Building on that, she built the foundations of modern personalised pharmaceutical compounding in the Middle East and served thousands of patients coming from around 20+ countries worldwide.
Travelling around the globe to learn about the different areas of pharmaceutical compounding, Shalaby was recognised for her efforts by international compounding bodies and was invited to speak about her experiences in the emerging markets in the USA in 2018 in the 1st World Congress of Compounding.
Shalaby is the only pharmacist member in Asia & Middle East in American Academy of Anti-Aging Medicine (A4M), and an active member of the American College of Apothecaries.
To Shalaby, pharmaceutical compounding is a personal mission. She believes it is the most elite profession within the practice of pharmacy. It is in her firm beliefs that pharmaceutical compounding, with its modern tools and techniques, can change people’s lives for good.
Passion towards compounding by Shalaby made her take the step towards founding Sweet Treat Pharmacy & Compounding Lab. Sweet Treat was established in the Philippines in 2018 to serve patients across Asia Pacific with the utmost standards of pharmaceutical compounding. With dedication and perseverance, Sweet Treat had kick-started its operations in Cairo, Egypt during COVID times to serve patients in Egypt, the Middle East and Africa. She believes that with passion, dedication and hard work, dreams can come true.
Today, Sweet Treat Pharmacy and Compounding Lab serves patients over the globe and supports realization of multiple & diverse business ventures and alliances that would support the health and well-being of thousands of patients daily.
Fabrienne Anne Dizon - Global Ph. Compounding Director
Alex Holodny - Global Business Development Director
Alex received his BA from Vassar College in New York, started his career with KPMG’s corporate finance team and subsequently worked for a number of family offices.
Alex’s professional experience brings the team grounding in corporate finance, private equity and business development. Most recently, Alex’s professional focus has been on various segments of the longevity industry including telemedicine, AI in pharma, pharmaceutical compounding and longevity real estate.
Alex is passionate about weightlifting, yoga and meditation and is currently an MBA candidate at the University of Chicago Booth School of Business.
Ihab Sourial - Global Sales & Marketing Director
Ihab Sourial is a seasoned pharmaceutical executive with more than a decade of
proven experience across multiple commercial disciplines including sales, marketing,
market access, and strategic government partnership programs. During his tenure at
AstraZeneca, Ihab successfully held diverse commercial leadership roles,
spearheading high-impact product launches and innovative market access initiatives,
and effectively leading strategic partnerships with government entities. His strategic
vision and leadership earned him multiple awards in recognition of successfully
turning around key business units and significantly expanding patient access to life-
saving oncology treatments.
Most recently, as Vice President at Moharram & Partners (M&P), Ihab further
broadened his expertise across the Middle East and Africa (MEA) region, where he
led strategic public policy and regulatory engagement initiatives, managed complex
stakeholder relationships, and navigated challenging regulatory landscapes. His role
at M&P enabled him to strategically align clients’ business priorities with regional
healthcare objectives, driving impactful outcomes and strengthening market
positions.
Currently serving as Global Sales & Marketing Director at Success Secrets, Ihab
directs global business development and marketing strategies in longevity medicine
and pharmaceutical compounding, leveraging his comprehensive commercial
experience and proven ability to drive growth, innovation, and improved healthcare
outcomes worldwide.
Ihab holds a Bachelor of Science in Clinical Pharmacy from Cairo University